Think of a cliché king company - think of LUX!

I mean if sunsilk "gang of girls" was not enough, Lux has another, better cliché to offer to its female audiences - "LUX Provocateur: Magic of Black". Don't even ask me whats this all about. All you need to know is it some new range of toiletries by Lux and the fact that they are black.

However, there's more interesting stuff you need to know - the fact the when Ms. Recent Bachchan who also happens to launch this believes"the black soap bar as reminiscent of the bygone era of delicate, elusive scents and women who seductively commanded attention by their mystery."

WHOAA!! that explains a lot, that actually explains why this microsite on the product has characters like "Bomshell", "Wildcat" and "Angel". i wonder since when words like Bomshell, Wildcat started being referred to as "delicate" and "elusive".


The whole site has this fairyland theme, which makes me wonder if the product is for women or some pimple-struck, Barbie lover girl?

i was actually amused by the whole concept and this is what happens once you are on the site. You choose one character of the above. After much deliberation, i chose being a 'Bomshell' ;).
And hence started the sickening fairlytale, and i cant resist quoting: "GD wore her favourite pink frilled dress and set off to the lush green woods with her faithful friends"...eeewww...

what next? in woods i am "stunned by a handsome young man, passionately playing his flute"...and i was like yeah rite! i only hope Eminem just see this and rips it apart in his next music album!!!

But it seems like the flute playing jerk(the handsome young man) isnt impressed by me , and he says "You’re very graceful, generous and kind hearted, but i have always longed for someone with a dark streak. A shade of stunning black that seduces and lures. And so hearing this the inconsolable me run into a black tunnel that seemed to be inhabited by the largest black bats, it is here that i "pluck the biggest black wild rose in the garden and slowly inhale its intoxicating aroma" and turn into some irresistible Bombshell... i mean come on guys give us a break! It’s so obvious and blatant that even a schoolchild can see through it. How did it ever make it through all the gamuts through which ads have to go in the advertising agency?

Not only is it overtly sexist, but what were the Lux guys thinking before making this? Do they actually believe people who first would be online to watch this crappy website, be lured into something as shitty as a black soap, which says "well, you actually suck, but maybe this black crap can turn into you a tease" for some god forsaken vapid, sheeplike moron?

i am not ever purchasing this piece of black shit for sure now!